Digital Performance Marketing Specialist / 數位廣告投手



Marketing & Communications
Taipei, Taiwan
Posted on Friday, September 1, 2023
Pinkoi, a leading online marketplace for unique and original design goods in Asia, is looking for a Digital Performance Marketing Specialist.
Job Highlights
#Performance Marketing & Digital Ads
#Paid Channel User Acquisition
#ROAS optimization


  • Drive traffic and sales growth, optimize acquisition cost through paid channels, including but not limited to Meta, Google, Affiliates and Social channels.
  • Maximize performance across digital paid channels on a regular basis and provide strategic and actionable insights to further improve.
  • Mind the leading metrics such as ROAS, CPA, CTR, CPC, and bounce rate of landing pages to manage overall ads performance.
  • Have a customer-centric mindset and understand the essence of advertising is to “communicate” with real users and use this mindset for your copywriting and advertorial.
  • Able to analyze user's behavioral signals to forecast their purchase intentions, hence to better include and exclude in the audience targeting and implement new growth strategies.
  • Plan and execute the A/B testing to find the results with confidence.
  • Keep abreast and stay informed of industry best practices, changes, and opportunities.
  • Build accurate customer segments and profiles, to run effective campaigns.

Essential Requirements

  • With at least 2 years of relevant work experience in the Performance Marketing / E-commerce field.
  • Hands-on experience in digital paid channels, including but not limited to Meta Ads, Google Ads, Affiliates etc..
  • Strong analytical problem-solving skills.
  • Self-starter, energetic, well-organized with a sense of responsibility and a strong growth mindset.
  • Familiar with shopping done online and via mobile apps.
  • Knowing Pinkoi as a brand and business is an advantage.


  • Fluent in English, written and spoken.
  • Ability to clearly observe and understand the e-commerce industry.
  • Familiar with working at startups and excited to take on new challenges and share thoughts.
  • Knowledge of cross-border e-commerce and different business models. Ability to clearly observe and understand industry trends, demonstrating excellent business judgment.
  • Goal-oriented. Ability to evaluate project effectiveness using data.
  • Proficient in SQL and GA4 is an advantage.
Join us and become a Pinkoist
Apply for the job with your cover letter, resume (in English), and required proposal for further review!