Drive traffic and sales growth, optimize acquisition cost through paid channels, including but not limited to Meta, Google, Affiliates and Social channels.
Maximize performance across digital paid channels on a regular basis and provide strategic and actionable insights to further improve.
Mind the leading metrics such as ROAS, CPA, CTR, CPC, and bounce rate of landing pages to manage overall ads performance.
Have a customer-centric mindset and understand the essence of advertising is to “communicate” with real users and use this mindset for your copywriting and advertorial.
Able to analyze user's behavioral signals to forecast their purchase intentions, hence to better include and exclude in the audience targeting and implement new growth strategies.
Plan and execute the A/B testing to find the results with confidence.
Keep abreast and stay informed of industry best practices, changes, and opportunities.
Build accurate customer segments and profiles, to run effective campaigns.

With at least 2 years of relevant work experience in the Performance Marketing / E-commerce field.
Hands-on experience in digital paid channels, including but not limited to Meta Ads, Google Ads, Affiliates etc..
Strong analytical problem-solving skills.
Self-starter, energetic, well-organized with a sense of responsibility and a strong growth mindset.
Familiar with shopping done online and via mobile apps.
Knowing Pinkoi as a brand and business is an advantage.

Fluent in English, written and spoken.
Ability to clearly observe and understand the e-commerce industry.
Familiar with working at startups and excited to take on new challenges and share thoughts.
Knowledge of cross-border e-commerce and different business models. Ability to clearly observe and understand industry trends, demonstrating excellent business judgment.
Goal-oriented. Ability to evaluate project effectiveness using data.
Proficient in SQL and GA4 is an advantage.

Join us and become a Pinkoist

Apply for the job with your cover letter, resume (in English), and required proposal for further review!